Use your Personal Brand to Make More Money


personal brandMany people seeking to make money online have thought about how to market other products. They find something that appeals to their niche market, such as frugality, the desire to make money, or just plain old product appeal. They then market that product as an affiliate marketer on an affiliate site. And that’s it. Their branding is all about the product they’re selling, not about themselves nor their company. There’s nothing to distinguish their product from other marketers selling the same product.

For many online marketers, personal branding is as deep as whether you have a high seller’s rating on Amazon.com. They think that all that the customer cares about is whether you ship quickly, send what you’re selling, and don’t rip people off. Many affiliate marketers think about personal branding even less since people leave your site as soon as they click on a link so they are buying a product from somebody else instead of buying it directly from you. In What is Personal Branding?, Jim Kukral and I show that there’s a lot more to it than that and that you can use your personal brand to make money. I don’t want to spoil the book but I’ll still share a few ways and situations where you can make money through developing a good personal brand, both online and offline:

 

Personal branding: Selling yourself

Kevin Donline of the Star Tribune Minneapolis in St. Paul, Minnesota reported:

Seventy-seven percent of recruiters report using search engines to find background data on candidates. Of that number, 35 percent eliminated a candidate because of what they found online.

This means that three-quarters of potential employers are judging you based on what they find online. Most of them are probably using your Facebook or other social media profiles to find out about you.

 

Take control of your public image

Although the Internet and social media make it easier for potential employers and others to find out about you, social media lets you take control of what people see and think about you in a way that you were simply unable to do before Facebook became popular among older adults.

Social media gives you the opportunity to rebrand yourself as a serious professional, quirky tech-savvy Twitter fiend, or whatever else you think will help you out in your job interviews. Having a Facebook profile that conveys a positive personal brand will help you both get a job and get paid more once you’re hired since you’ll be in a better position to negotiate a higher salary.

 

Personal branding: Becoming an expert

After you’ve gotten your foot in the door, at some point you might want to start your own business and be your own boss. Who decides who’s an expert? Well, in business, nobody. In the science it’s people who make important discoveries and lead important research (but even they have to market themselves within academia), but in business you can become an expert by showing that you’re an expert and taking your claim seriously.

If you act like an expert, people will think you’re an expert. If people think you’re an expert, you are an expert.

 

What does this mean for your business?

If you’ve branded yourself as an expert, clients are less likely to micromanage and second-guess your decisions, which helps you retain clients when they don’t get the results they want. This is because they see you as a trust agent, somebody whose knowledge gives them credibility so that people take what they say about their area of expertise to be true. You can then use this to market yourself as an expert in your field and charge expert rates.

(This is a guest post by Murray Newlands. Murray is the CEO and Founder of Influence People, a San Francisco-based online marketing and blogger outreach consulting firm. Jim Kural and Murray Newlands recently wrote What is Personal Branding? to help marketers learn how to market themselves.)

Written by Jon the Saver

This post was written by yours truly, Jon Elder. My mission is to help you succeed in your personal finance life. Join me on the journey to financial freedom! You can subscribe through RSS FEED or EMAIL updates. You can also find me on TWITTER
and FACEBOOK
. Happy investing 🙂

Jon the Saver

This post was written by yours truly, Jon Elder. My mission is to help you succeed in your personal finance life. Join me on the journey to financial freedom! You can subscribe through RSS FEED or EMAIL updates. You can also find me on TWITTER and FACEBOOK . Happy investing 🙂

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